The business: Hedgehog Lab, founded in 2007 by managing director Sarat Pediredla and Mark Forster, is a post-PC digital agency that designs and develops software for mobile devices, tablets, touch screen kiosks and devices that you use on the move. The company specialises in building apps for smart phones and mobile websites, and was named one of Mobile Entertainment’s Top 50 Mobile Innovators.
Where Hedgehog Lab is based: Generator Studios, Trafalgar Street, Newcastle.
What Sarat says: “As a digital agency, the one thing we probably couldn’t exist without is broadband. We rely on it to move large media around, and to keep in touch with each other and with clients – we have an office in London and one in India now, so we do a lot of video- and audio-conferencing.
“Around 90 per cent of our customers are in London, but most of them love the fact that we are in Newcastle and appreciate the different feel we bring. We opened the office in India last year as it’s a huge growth market, and broadband keeps us connected there, too.”
Superfast broadband: “Quick, reliable broadband is crucial – the faster the better, as far as we are concerned.”
Sarat’s advice to other businesses: “If you think you don’t need a website, you’re wrong – and you’re putting yourself at a competitive disadvantage. You might argue that you only work locally, but these days even if you mention a restaurant the first question people ask is: ‘what’s the web address?’ so they can check it out.”