NEARLY 100 women attended the launch of Go Digital Newcastle’s wwWomen today at the Great North Museum: Hancock.
The government-funded project has launched to help women in Newcastle to access business support, Digital Champions and networking.
A packed room at the museum heard from speakers on how digital can be used to help business and about the programme of workshops and mentoring wwWomen will deliver.
Cllr Ann Schofield, Newcastle City Council’s Deputy Cabinet Member for Age Friendly City and Digital Inclusion spoke at the launch. She said: “wwWomen is about busting myths that digital is a young man’s world.
“Women use considerably more time on social media network sites, we all know women are good at networking but in digital we have a new networking tool to use.
“We are interested in using digital to work together to change our society.”
Digital Ambassador Sarah Hall, of Hall Consulting, spoke on the importance of digital in PR and Marketing.
She said: “Social media is not a fad, it is a fundamental shift in the way in which we communicate.”
Also speaking were Nicola Little of We Are Sparkle PR, and Charlotte Windebank of FIRST Face to Face.
The Women’s Business Council reported last year that if there was equality in the UK’s labour market the economy could potentially gain 10% of GDP by 2030. An extra one million entrepreneurs would be created if women started businesses at the same rate as men.
wwWomen will offer a free series of events, masterclasses and workshops aimed at inspiring those who have a business, or are looking to set up a business, and guide them on the opportunities offered by broadband and digital.
There will be a programme of mentoring delivered by Digital Champions, led by female businesswomen who already use digital effectively.
wwWomen will be available to existing or start-up female-led businesses located anywhere in the city. It will address everything from the potential of broadband for homeworking through to using technology to reach more customers and improve efficiency.
The project will boost the skills of around 60 female entrepreneurs, build a bank of case studies and create a self-sustaining network of high-profile female digital ambassadors and champions who will help inspire, engage and enable more businesswomen.